{"id":1358,"date":"2022-01-26T09:43:36","date_gmt":"2022-01-26T09:43:36","guid":{"rendered":"https:\/\/remarkable.se\/?p=1358"},"modified":"2022-04-20T11:28:40","modified_gmt":"2022-04-20T11:28:40","slug":"fordelarna-med-microlearning-2","status":"publish","type":"post","link":"https:\/\/remarkable.se\/sv\/fordelarna-med-microlearning-2\/","title":{"rendered":"F\u00f6rdelarna med Microlearning"},"content":{"rendered":"
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Microlearning \u00e4r egentligen ingenting nytt, det har funnits i urminnes tider. Du har kanske inte t\u00e4nkt p\u00e5 det sj\u00e4lv, men en stor del av den kunskap som din personal besitter kommer fr\u00e5n engagerade och erfarna medarbetare som l\u00f6pande delar med sig av sin kunskap och svarar p\u00e5 fr\u00e5gor.<\/strong><\/p>

Konceptet Microlearning inneb\u00e4r att ta vara p\u00e5 kunskap, samla den digitalt och sedan portionera ut den till mottagarna i sm\u00e5 doser. Inl\u00e4rningsprocessen har visat sig vara mer effektivt \u00e4n traditionellt l\u00e4rande d\u00e4r mycket information ges vid ett tillf\u00e4lle. De korta utbildningssekvenserna kan genomf\u00f6ras som enskilda lektioner, som en serie eller som ett komplement till en annan aktivitet.<\/p>

Dagens butikss\u00e4ljare beh\u00f6ver engagerande utbildningar p\u00e5 plats i butik \u2013 i begr\u00e4nsad omfattning f\u00f6r varje produkt eller varum\u00e4rke. Blir det f\u00f6r mycket information vid ett tillf\u00e4lle gl\u00f6ms det ofta bort.<\/p><\/blockquote>

\u2013 Mikael Klang, CEO, Remarkable<\/em><\/p>

Microlearning inom retail<\/strong><\/p>

P\u00e5 senare \u00e5r har retailbranschen f\u00e5tt upp \u00f6gonen f\u00f6r det smart f\u00f6rpackade utbildningskonceptet. Idag finns ingen tid f\u00f6r personalen att ta del av all den kunskap som skickas ut fr\u00e5n olika leverant\u00f6rer. Ofta handlar dessa utbildningar om tekniska detaljer i en omfattning som inte \u00e4r till n\u00e5gon nytta. Dessutom \u00e4r det s\u00e4llan just den typen av argument och produktkunskap som leder till k\u00f6p och n\u00f6jda kunder.<\/p>

\"S\u00e4ljaren beh\u00f6ver kunskap om kunden och dess egentliga behov. Det finns b\u00e5de teorier och forskning som visar p\u00e5 stor del av k\u00f6pbeslutet \u00e4r emotionellt drivet. Kunden k\u00e4nner kanske inte till detta sj\u00e4lv, men det \u00e4r n\u00e5got som alla s\u00e4ljare b\u00f6r veta\", f\u00f6rklarar Mikael Klang, vd p\u00e5 Remarkable.<\/p>

Personlig utveckling motiverar s\u00e4ljarna<\/strong><\/p>

Studier som har kartlagt vad som motiverar s\u00e4ljare visar att personlig utveckling st\u00e5r h\u00f6gt p\u00e5 listan. Att l\u00e4ra sig f\u00f6rst\u00e5 andra m\u00e4nniskor och deras behov \u00e4r n\u00e5got som s\u00e4ljarna vill ha mer kunskap om. S\u00e5 vill du ha mer motiverade s\u00e4ljare och n\u00f6jdare kunder? H\u00f6r av dig till oss s\u00e5 ber\u00e4ttar vi mer om Microlearning, kontakta oss<\/a> and we will tell you more about Microlearning.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Microlearning is not a new idea, but actually a very old one. Something you may not have considered is that a large part of your staff\u2019s professional expertise comes from committed and experienced colleagues continuously sharing their knowledge and answering questions.Microlearning is a method that involves absorbing knowledge, collecting it in a digital format and […]<\/p>\n","protected":false},"author":1,"featured_media":1549,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"

Microlearning is not a <\/strong>new<\/strong> idea, but actually a very old one. Something you may not have considered i<\/strong>s<\/strong> that a large part of your staff<\/strong>\u2019<\/strong>s <\/strong>professional expertise<\/strong> comes from committed and experienced colleagues continuously sharing their <\/strong>knowledge<\/strong> and answering questions.<\/strong><\/h2>\nMicrolearning is a method that involves absorbing knowledge, collecting it in a digital format and then sharing it with others in small doses. It has proven to be more effective than traditional learning, where a large amount of information is disseminated in a single session. The short training sequences can be offered as individual lessons, as a series or a complement to another activity.\n
\u201dModern research shows that people buy emotionally, and then rationalize their decision with facts. This means that you as a salesperson must have a robust understanding of both the customer's needs and the products you sell.\u201d<\/blockquote>\n

- Mikael Klang, CEO, Remarkable<\/em><\/p>\n\n

Microlearning in retail<\/h3>\nIn recent years, the retail industry has taken to the smartly packaged educational concept. Today, staff are woefully short on time to partake of all the information provided by brands and distributors. Often these materials revolve around technical details. Unfortunately, that is generally not the type of product knowledge that results in purchases and satisfied customers.\n\n\u201dThe salesperson must understand the customer and their actual needs. Theories and research both show that purchase decisions largely come down to emotional valence. The customer may not be consciously aware of this, but it is something that all salespeople should know,\u201d explains Mikael Klang, CEO of Remarkable.\n

Personal growth motivates staff<\/h3>\nStudies on what motivates retail staff have found that personal growth is highly valued. Understanding other people and their needs is something that retail staff want to learn more about. So do you want more motivated staff and greater customer satisfaction? Then contact us and we will tell<\/a> you more about Microlearning!","_et_gb_content_width":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-1358","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail"],"yoast_head":"\nThe Benefits of Microlearning — Remarkable<\/title>\n<meta name=\"description\" content=\"Microlearning is a method that involves absorbing knowledge, collecting it in a digital format and then sharing it with others in small doses. 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