{"id":1479,"date":"2022-03-07T11:19:09","date_gmt":"2022-03-07T11:19:09","guid":{"rendered":"https:\/\/remarkable.se\/?p=1479"},"modified":"2022-03-07T11:19:13","modified_gmt":"2022-03-07T11:19:13","slug":"are-you-a-retailer-googling-mystery-shopping","status":"publish","type":"post","link":"https:\/\/remarkable.se\/sv\/are-you-a-retailer-googling-mystery-shopping\/","title":{"rendered":"Dags f\u00f6r en butiksobservation?"},"content":{"rendered":"
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N\u00e4mner du ordet Mystery shopping f\u00f6r butikspersonalen p\u00e5 morgonm\u00f6tet s\u00e5 kanske n\u00e5gon s\u00e4tter kaffet i halsen. Ordet Mystery shopper har l\u00e4nge varit fruktat hos butikspersonal, d\u00e5 det f\u00f6rr ofta handlade om att kontrollera personalen. H\u00e4r delar vi med oss av v\u00e5ra tankar och erfarenheter, och ger dig konkreta tips f\u00f6r hur du f\u00e5r med dig personalen p\u00e5 t\u00e5get.<\/strong><\/p>\n\n

Den vanligaste myten om Mystery Shopping \u00e4r att det \u00e4r en form av kontroll eller spionage. Detta vill vi b\u00f6rja med att sl\u00e5 h\u00e5l p\u00e5. Ett butiksbes\u00f6k fr\u00e5n en observat\u00f6r ska k\u00e4nnas givande, och uppfattas som v\u00e4rdefullt och inspirerande samt tillf\u00f6ra butikspersonalen kunskap och nya erfarenheter inom sitt yrke. H\u00e4r delar vi med oss av tre saker som du b\u00f6r t\u00e4nka p\u00e5 n\u00e4r du ska presentera ett uppl\u00e4gg som innefattar butiksobservat\u00f6rer.<\/p>\n

 <\/p>\n

Tre tips f\u00f6r att f\u00e5 med dig personalen<\/h2>\n

\u00a0<\/h3>\n

Anv\u00e4nd ordet \"butiksobservat\u00f6r\"<\/h3>\n

Ordet Mystery Shopper har l\u00e4nge skapar olust och nervositet hos butikspersonal. Den f\u00f6rsta \u00e5tg\u00e4rden, det \u00e4r att \u00e4ndra namnet till Butiksobservat\u00f6r eller Butikssupporter. Det handlar ju om kundens upplevelse i butik.<\/p>\n

F\u00f6rklara syftet med butiksobservationer<\/h3>\n

Informera personalen l\u00e5ngt i f\u00f6rv\u00e4g om att ett projekt f\u00f6r att lyfta kundupplevelsen planeras, vilka insatser som kr\u00e4vs och att butiksbes\u00f6k fr\u00e5n observat\u00f6rer kommer att genomf\u00f6ras fram\u00f6ver. Ber\u00e4tta ocks\u00e5 att alla kommer f\u00e5 reda p\u00e5 n\u00e4r projektet n\u00e5tt den fasen.<\/p>\n

Erbjud personalen s\u00e4ljtr\u00e4ning<\/h3>\n

Ber\u00e4tta f\u00f6r personalen vad som kommer att m\u00e4tas och hur de kan agera f\u00f6r en f\u00f6rb\u00e4ttrad kundupplevelse. All personal b\u00f6r erbjudas service- och s\u00e4ljtr\u00e4ning l\u00f6pande, eller som en insats inf\u00f6r dessa bes\u00f6k. Det skapar en trygghet och f\u00f6r m\u00e5nga till och med entusiasm och motivation till att f\u00e5 bes\u00f6k av en butiksobservat\u00f6r, eller Mystery Shopper.<\/p>\n

 <\/p>\n

\u00c4r du nyfiken p\u00e5 hur en butiksobservation g\u00e5r till? D\u00e5 ber\u00e4ttar vi g\u00e4rna mer baserat p\u00e5 ert nul\u00e4ge och behov. Kontakta oss h\u00e4r!<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

If you utter the words Mystery shopping to store staff at a morning meeting, some of them may choke on their coffee. Mystery shoppers have long been dreaded by retail employees, as in the past, it was often about keeping covert tabs on staff. Here we share our thoughts and experiences, and offer practical tips […]<\/p>\n","protected":false},"author":1,"featured_media":1162,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[15],"tags":[],"class_list":["post-1479","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mystery-shopping"],"yoast_head":"\nTime for Store Observation? — Remarkable<\/title>\n<meta name=\"description\" content=\"Practical tips on how to get the staff on board! Number one is to focus on Store Observation rather than Mystery shopping. 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