{"id":1514,"date":"2022-05-04T12:16:00","date_gmt":"2022-05-04T12:16:00","guid":{"rendered":"https:\/\/remarkable.se\/?p=1514"},"modified":"2022-05-04T12:25:31","modified_gmt":"2022-05-04T12:25:31","slug":"in-store-support","status":"publish","type":"post","link":"https:\/\/remarkable.se\/sv\/in-store-support\/","title":{"rendered":"It all began with their stores \u2013 Apple"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1514\" class=\"elementor elementor-1514\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-204ef42d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"204ef42d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-324769f9\" data-id=\"324769f9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d7f73f0 elementor-widget elementor-widget-text-editor\" data-id=\"2d7f73f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3efede3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3efede3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cdb59c8\" data-id=\"cdb59c8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d695384 elementor-widget elementor-widget-text-editor\" data-id=\"d695384\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Ett varum\u00e4rke \u00e4r mer \u00e4n bara ett namn och en logotyp, det innefattar \u00e4ven konsumenternas uppfattningar och k\u00e4nslor om produkterna och dess egenskaper. Ett framg\u00e5ngsexempel med en v\u00e4l genomt\u00e4nkt strategi \u00e4r teknikj\u00e4tten Apple \u2013 och allt b\u00f6rjade med butikerna.<\/strong><\/p>\n<p>Apple&#8217;s first store was designed to attract people, even if they were just passing by. Jobs&#8217;s designer Tim Kobe, founder of strategic design firm Eight Inc., said the biggest lesson he learned from working with Steve Jobs was to &#8220;create value for customers in addition to selling products.&#8221;<\/p>\n<h3>Har du kontroll p\u00e5 upplevelsen?<\/h3>\n<p>Vikten av en varum\u00e4rkesupplevelse har inte mattats av, snarare tv\u00e4rtom. Under de senaste sju \u00e5ren har vi hj\u00e4lpt Apple att etablera sitt koncept i butikskedjor och varuhus. H\u00e4r har vi samlat n\u00e5gra insikter fr\u00e5n v\u00e5rt samarbete med v\u00e4rldens mest framg\u00e5ngsrika teknikf\u00f6retag.<\/p>\n<p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5dbdfbc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5dbdfbc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b2fc70e\" data-id=\"b2fc70e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ec2d420 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"ec2d420\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-circle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Promotions have become the most important in-store activity. Previously, products in different price ranges were presented in stores. Today, featured products are preferentially promoted instead. Thus, promotions have become the most important in-store activity and to succeed, you need finely honed timing, products and staff training.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-circle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Promotions have become the most important in-store activity. Previously, products in different price ranges were presented in stores. Today, featured products are preferentially promoted instead. Thus, promotions have become the most important in-store activity and to succeed, you need finely honed timing, products and staff training.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-circle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Take control of the experience. If you do not actively work to curate your brand experience, it will take on a life of its own in the wild. Most likely in a way that does not benefit your brand. To this end, companies must do everything they can to ensure that the brand is perceived as intended, as it leads to a good long-term relationship with employees, customers, suppliers and business partners.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>A brand is more than just a name and a logo, it also encompasses consumer perception and sentiment towards the product and its features. Tech giant Apple has long been one of the best examples of a successful and well-considered brand strategy \u2013 and it all began with their stores. Apple&#8217;s first store was designed [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1570,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-1514","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>It all began with their stores \u2013 Apple &#8212; Remarkable<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/remarkable.se\/sv\/in-store-support\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"It all began with their stores \u2013 Apple &#8212; Remarkable\" \/>\n<meta property=\"og:description\" content=\"A brand is more than just a name and a logo, it also encompasses consumer perception and sentiment towards the product and its features. 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