{"id":1592,"date":"2022-06-15T07:32:51","date_gmt":"2022-06-15T07:32:51","guid":{"rendered":"https:\/\/remarkable.se\/?p=1592"},"modified":"2022-06-15T07:41:23","modified_gmt":"2022-06-15T07:41:23","slug":"five-factors-that-make-customers-choose-your-store","status":"publish","type":"post","link":"https:\/\/remarkable.se\/sv\/five-factors-that-make-customers-choose-your-store\/","title":{"rendered":"Fem faktorer som f\u00e5r kunden att v\u00e4lja din butik"},"content":{"rendered":"
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Den s\u00e5 kallade \u201ccityd\u00f6den\u201d har hotat st\u00e4der i decennier och grundar sig i att butiker st\u00e4nger eller flyttar sin verksamhet fr\u00e5n centrum, en del av den s\u00e5 kallade butiksd\u00f6den. N\u00e4r handelsplatser utanf\u00f6r st\u00e4derna erbjuder l\u00e4gre hyra v\u00e4ljer m\u00e5nga kedjor att flytta sina verksamheter dit ist\u00e4llet, och utan handeln \u00e4r det sv\u00e5rt att uppr\u00e4tth\u00e5lla det fl\u00f6de av m\u00e4nniskor som beh\u00f6vs f\u00f6r en stads utveckling och samh\u00e4llets eko-hjul.<\/strong><\/p>\n

Att handeln st\u00e5r inf\u00f6r stora utmaningar \u00e4r inget nytt. Branschen har l\u00e4nge hotats av f\u00f6r\u00e4ndringar i samh\u00e4llet, som att handelsplatser \u00f6ppnar upp med l\u00e4gre hyror, en v\u00e4xande e-handel som st\u00e4ller h\u00f6gre krav p\u00e5 logistiken och nu senast \u2013 en pandemi som begr\u00e4nsat m\u00e4nniskors m\u00f6jlighet till fysisk handel. Men trots det har b\u00e5de butiker och st\u00e4der \u00f6verlevt.<\/p>\n

Handeln \u00e4r viktig f\u00f6r storst\u00e4derna<\/h3>\n

St\u00e4der som Paris, London och New York lockar miljontals bes\u00f6kare varje \u00e5r, och m\u00e5nga reser dit i syfte att shoppa. Om vi f\u00f6rest\u00e4ller oss att vi tar bort alla butikerna fr\u00e5n dessa st\u00e4der, vad skulle f\u00f6ljden bli?<\/p>\n

Det skulle troligtvis leda till att ett stort antal caf\u00e9er och restauranger tvingas st\u00e4nga, n\u00e5got som i sin tur ger f\u00e4rre arbetstillf\u00e4llen. Och utan dessa m\u00e4nniskors r\u00f6relse skulle \u00e4ven andra n\u00f6dv\u00e4ndiga samh\u00e4llsfunktioner p\u00e5verkas negativt, exempelvis kollektivtrafiken.<\/p>\n

Att h\u00e5lla ig\u00e5ng samh\u00e4llets eko-hjul<\/h3>\n

Vi inser hur viktig handeln \u00e4r, men vi beh\u00f6ver v\u00e4nda p\u00e5 ekvationen f\u00f6r att h\u00e5lla staden vid liv och samh\u00e4llets eko-hjul ig\u00e5ng. Ju mer det satsas p\u00e5 st\u00e4derna, desto fler verksamheter kommer kunna etablera sig och forts\u00e4tta bedriva verksamheten d\u00e4r. Ett f\u00f6rb\u00e4ttrat fl\u00f6de av bes\u00f6kare och turister kommer att gynna hela kedjan. Det \u00e4r inte minst viktigt f\u00f6r m\u00e4nniskans v\u00e4lm\u00e5ende, det har vi l\u00e4rt oss efter en pandemin som innefattade isolering och f\u00e4rre sociala sammanhang.<\/p>\n

Med detta sagt, butikerna spelar en avg\u00f6rande roll f\u00f6r en levande och vital stad, men det \u00e4r stadsplaneraren och kommunens uppgift att h\u00e5lla eko-hjulet ig\u00e5ng.<\/p>\n

\u00a0<\/p>\n

Fem m\u00e5sten f\u00f6r att f\u00e5 kunden till din butik<\/h3>\n
\u00a0<\/div>\n
    \n
  • Skapa en upplevelse.<\/strong> Det finns butiker vi vallf\u00e4rdar till, tv\u00e5 vitt skilda exempel \u00e4r Gek\u00e5s i Ullared och Apples butik i New York. I TV-serien Ullared m\u00f6ter vi m\u00e4nniskor som reser till handelspalatset Ullared p\u00e5 sin semester. Och n\u00e4r vi flyger till New York har vi garanterat listat en butik vi ska bes\u00f6ka, som exempelvis Apples flaggskeppsbutik \u2013 fast\u00e4n att deras produkter kan k\u00f6pas online.<\/li>\n
  • \u00a0<\/li>\n
  • Ta tillvara p\u00e5 kundm\u00f6tet.<\/strong> F\u00f6r att kunna matcha e-handelns l\u00e5ga priser beh\u00f6ver handlarna dra in p\u00e5 kostnader, vilket ofta inneb\u00e4r att minska p\u00e5 personalstyrkan. Som s\u00e4ljare \u00e4r det viktigt att prioritera kunden, genom personlig service utifr\u00e5n deras behov. Det \u00e4r d\u00e4r konkurrenskraften ligger j\u00e4mf\u00f6rt mot e-handel.<\/li>\n
  • \u00a0<\/li>\n<\/ul>\n

    Bli social och digital.<\/strong> \u00c4ven om du bara har en fysisk butik s\u00e5 ska du inte missa m\u00f6jligheterna med att synas digitalt. Kommunicera med dina kunder p\u00e5 sociala medier. Du kan till exempel l\u00e4gga upp filmklipp n\u00e4r ni f\u00e5r in nya varor, dela tips utifr\u00e5n ert sortiment, och visa upp er expertis genom f\u00f6rklarande videos.<\/p>\n

    Nisha er.<\/strong> Om du driver en sportbutik kanske du inte ska vara \u201cst\u00f6rst p\u00e5 sport\u201d \u2013 internet kommer alltid vinna kampen om bredast sortiment. V\u00e4lj ist\u00e4llet att nischa er mot ett omr\u00e5de som har en koppling till ert geografiska l\u00e4ge. Fokusera p\u00e5 n\u00e4ra samarbeten med utvalda varum\u00e4rken och leverant\u00f6rer. L\u00e5t dessa produkter ta plats i butiken, i kampanjer och i er marknadsf\u00f6ring.<\/p>\n

    Fysisk butik ger trygghet.<\/strong> Sist men inte minst, ett tips till e-handlaren. Oavsett var i landet din butiken ligger s\u00e5 kan vi konstatera att en fysisk butik skapar en trygghet f\u00f6r kunden. Unders\u00f6kningar har visat att m\u00e5nga avst\u00e5r att handla online om det inte finns en fysisk person eller plats att v\u00e4nda sig till om n\u00e5got \u00e4r fel. De flesta kunder vill \u00e4ven testa, kl\u00e4mma och k\u00e4nna p\u00e5 produkterna innan de k\u00f6per.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

    For decades, the “death of the city” has been a looming specter in urban development. It refers to the phenomenon of stores closing down or moving their operations from the city center, and is part of the \u201ddeath of the department store\u201d. When out-of-town locations offer lower rents, many retail chains choose to move their […]<\/p>\n","protected":false},"author":1,"featured_media":1593,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[11,22],"tags":[],"class_list":["post-1592","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail","category-store-staff"],"yoast_head":"\nFive factors that make customers choose your store — Remarkable<\/title>\n<meta name=\"description\" content=\"The retail industry is facing major challenges due to societal change. 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In this article you find five must do\u2019s to keep the customers coming to your store.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/remarkable.se\/sv\/five-factors-that-make-customers-choose-your-store\/\" \/>\n<meta property=\"og:site_name\" content=\"Remarkable\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-15T07:32:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-15T07:41:23+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/remarkable.se\/wp-content\/uploads\/2022\/06\/Remarkable_Retail_Blogg_1200x628px_1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Skriven av\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Ber\u00e4knad l\u00e4stid\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/remarkable.se\\\/five-factors-that-make-customers-choose-your-store\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/remarkable.se\\\/five-factors-that-make-customers-choose-your-store\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/remarkable.se\\\/#\\\/schema\\\/person\\\/4463409f68edf517e13dbcde0fc2e1ca\"},\"headline\":\"Five factors that make customers choose your store\",\"datePublished\":\"2022-06-15T07:32:51+00:00\",\"dateModified\":\"2022-06-15T07:41:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/remarkable.se\\\/five-factors-that-make-customers-choose-your-store\\\/\"},\"wordCount\":681,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/remarkable.se\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/remarkable.se\\\/five-factors-that-make-customers-choose-your-store\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/remarkable.se\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/Remarkable_Retail_Blogg_1200x628px_1.jpg\",\"articleSection\":[\"Retail\",\"Store staff\"],\"inLanguage\":\"sv-SE\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/remarkable.se\\\/five-factors-that-make-customers-choose-your-store\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/remarkable.se\\\/five-factors-that-make-customers-choose-your-store\\\/\",\"url\":\"https:\\\/\\\/remarkable.se\\\/five-factors-that-make-customers-choose-your-store\\\/\",\"name\":\"Five factors that make customers choose your store — Remarkable\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/remarkable.se\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/remarkable.se\\\/five-factors-that-make-customers-choose-your-store\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/remarkable.se\\\/five-factors-that-make-customers-choose-your-store\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/remarkable.se\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/Remarkable_Retail_Blogg_1200x628px_1.jpg\",\"datePublished\":\"2022-06-15T07:32:51+00:00\",\"dateModified\":\"2022-06-15T07:41:23+00:00\",\"description\":\"The retail industry is facing major challenges due to societal change. 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