{"id":1608,"date":"2022-09-01T07:43:25","date_gmt":"2022-09-01T07:43:25","guid":{"rendered":"https:\/\/remarkable.se\/?p=1608"},"modified":"2023-05-11T11:10:09","modified_gmt":"2023-05-11T11:10:09","slug":"microlearning-a-cervera-success-story","status":"publish","type":"post","link":"https:\/\/remarkable.se\/sv\/microlearning-a-cervera-success-story\/","title":{"rendered":"Microlearning \u2013 en framg\u00e5ngsfaktor f\u00f6r Cervera"},"content":{"rendered":"
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Med 72 butiker runt om i landet och en blomstrande e-handel \u00e4r Cervera ledande akt\u00f6r\nav kvalitetsprodukter f\u00f6r k\u00f6k och heminredning. H\u00e4r ber\u00e4ttar Malin L\u00f6f p\u00e5 Cervera\nmer om hur de lyckas skapa en kreativ och inspirerande butiksmilj\u00f6 f\u00f6r b\u00e5de kunder\noch medarbetare. <\/strong><\/p>\n

\n

Oavsett var vi befinner oss i organisationen bjuder vi v\u00e5ra kunder och tillika\nv\u00e5ra kollegor p\u00e5 uppmuntran n\u00e4r det g\u00e4ller kunskap och inspiration.\nTillsammans skapar vi en milj\u00f6 som inspirerar till att testa, skapa och bjuda p\u00e5\nnya upplevelser.<\/p>\n

\u2013 Malin L\u00f6f, Cervera<\/p>\n<\/blockquote>\n

Cervera grundades 1987 och \u00e4r Sveriges ledande akt\u00f6r inom produkter f\u00f6r matlagning,\nservering och dekoration f\u00f6r hemmet. F\u00f6retagskulturen p\u00e5 Cervera bygger p\u00e5 en kreativ,\ninspirerande och omv\u00e4xlande arbetsplats d\u00e4r medarbetarna har roligt tillsammans.<\/p>\n

\"Vi \u00e4r st\u00e4ndigt engagerade f\u00f6r att skapa m\u00f6jligheter att f\u00e5 utveckla oss inom v\u00e5rt\nspecialistomr\u00e5de\" ber\u00e4ttar Malin L\u00f6f, HR-specialist med fokus p\u00e5 utbildning, arbetsgivarvarum\u00e4rke och rekrytering p\u00e5 Cervera.<\/p>\n

Malin f\u00f6rklarar att det finns en utmaning i att m\u00e5nga leverant\u00f6rer erbjuder produktutbildningar med tekniska detaljer i en omfattning som s\u00e4llan \u00e4r till n\u00e5gon nytta. Hon f\u00f6rtydligar att det \u00e4r s\u00e4llan \u00e4r den typen av argument och produktkunskap som leder till k\u00f6p och n\u00f6jda kunder.<\/p>\n

\"Jag b\u00f6rjade p\u00e5 Cervera f\u00f6r drygt ett \u00e5r och b\u00f6rjade d\u00e5 diskutera med min kollega Lena\nLjungkrantz om hur vi tillgodoser organisationen med e-utbildningar. D\u00e5 tipsade hon mig om Remarkable och att de producerar microutbildningar f\u00f6r att n\u00e5 ut med produktkunskap och f\u00f6rs\u00e4ljningstips. Jag hade h\u00f6rt talas om microutbildning tidigare och var positivt inst\u00e4lld till tillv\u00e4gag\u00e5ngss\u00e4ttet\", ber\u00e4ttar Malin.<\/p>\n

Positivt gensvar p\u00e5 f\u00f6rs\u00e4ljningen<\/h2>\n

2021 tog Malin kontakt med Remarkable f\u00f6r ett nytt samarbete efter att hela organisationen\nvisat positivt gensvar g\u00e4llande microutbildningar.<\/p>\n

\"Vi har f\u00e5tt ett positivt gensvar f\u00f6rs\u00e4ljningsm\u00e4ssigt kring de produkter som vi har utbildat inom och kommer forts\u00e4tta leverera microutbildningar till v\u00e5r butikspersonal. Remarkable ser till att alla utbildningar fr\u00e5n utvalda leverant\u00f6rer finns paketerade och tillg\u00e4ngliga p\u00e5 en och samma plattform. Utbildningarna kan g\u00f6ras via mobilen eller dator, det v\u00e4ljer deltagaren\nsj\u00e4lv. Smidigt, pedagogiskt och l\u00e4ttillg\u00e4ngligt! Uppf\u00f6ljning sker l\u00f6pande efter varje\nutbildningstillf\u00e4lle.\"<\/p>\n

N\u00f6jdare medarbetare<\/h2>\n

Malin ber\u00e4ttar att de har sett en f\u00f6rs\u00e4ljnings\u00f6kning efter utbildningsinsatser och feedbacken fr\u00e5n medarbetarna \u00e4r att det k\u00e4nns tryggt att f\u00e5 kunskap om produkterna s\u00e5 de kan forts\u00e4tta vara goda r\u00e5dgivare till v\u00e5ra kunder p\u00e5 b\u00e4sta s\u00e4tt.<\/p>\n

\"Vi har f\u00e5tt bra feedback fr\u00e5n v\u00e5ra butikss\u00e4ljare som t\u00f6rstar efter mer kunskap i denna form.\nDe uppskattar att de sj\u00e4lva kan v\u00e4lja utbildningstillf\u00e4lle samt att informationen \u00e4r kortfattad och redan koncentrerad och m\u00e5linriktad f\u00f6r dem.\"<\/p>\n

N\u00e4sta steg<\/h3>\n

Nu ser Malin fram emot att f\u00f6lja upp h\u00f6stens utbildningsinsatser och hoppas p\u00e5 samma\npositiva trend. M\u00e5let \u00e4r att fler leverant\u00f6rer ska f\u00e5 chansen att utbilda via Remarkable\u00b4s koncept och f\u00e5 sina instruktioner att bli l\u00e4ttillg\u00e4ngliga f\u00f6r Cerveras butikss\u00e4ljare.<\/p>\n

\"Remarkable h\u00e5ller en bra kvalit\u00e9 p\u00e5 microutbildningarna och hj\u00e4lper mig att f\u00f6lja upp\ninsatserna med statistik. Det \u00e4r s\u00e5klart en fr\u00f6jd att samarbeta med en partner som brinner\nlika mycket som vi f\u00f6r att f\u00f6rb\u00e4ttra kundupplevelsen,\" avslutar Malin.<\/p>\n

<\/p>\n

Beh\u00f6ver du hj\u00e4lp med s\u00e4ljtr\u00e4ning, h\u00f6r g\u00e4rna av dig till oss<\/a> f\u00f6r att f\u00e5 veta mer om hur vi kan hj\u00e4lpa dig som butiks\u00e4gare eller leverant\u00f6r.<\/p>\n

<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Cervera is a leading Swedish retailer in high-quality kitchenware and home decor. In this article, Cervera reveals how the company crafted a creative and inspiring store environment for employees by micro learning.<\/p>","protected":false},"author":1,"featured_media":1610,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[11,22],"tags":[14,20],"class_list":["post-1608","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail","category-store-staff","tag-retail","tag-store-staff"],"yoast_head":"\nMicrolearning \u2013 a Cervera success story — Remarkable<\/title>\n<meta name=\"description\" content=\"In this article, Malin L\u00f6f at Cervera reveals how the company have worked with microlearning to inspiring their employees to sales training.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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