{"id":1686,"date":"2022-11-17T12:24:34","date_gmt":"2022-11-17T12:24:34","guid":{"rendered":"https:\/\/remarkable.se\/?p=1686"},"modified":"2023-05-04T14:23:29","modified_gmt":"2023-05-04T14:23:29","slug":"why-retail-staff-prefer-microlearning","status":"publish","type":"post","link":"https:\/\/remarkable.se\/sv\/why-retail-staff-prefer-microlearning\/","title":{"rendered":"Tre anledningar till att butikspersonal f\u00f6redrar Microtraining"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1686\" class=\"elementor elementor-1686\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-57b57a1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"57b57a1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-269c680\" data-id=\"269c680\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c9792de elementor-widget elementor-widget-text-editor\" data-id=\"c9792de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Tekniska specifikationer och l\u00e5nga PowerPoint-dragningar \u00e4r pass\u00e9. Nu talar alla om Microtraining, metoden som visat sig vara mer effektiv \u00e4n traditionella varianter<\/strong>.<\/p>\n<p>Microtraining \u00e4r ett tr\u00e4ningskoncept d\u00e4r informationen paketeras i mindre doser, och endast den mest relevanta och v\u00e4rdefulla kunskapen ges till mottagaren. <span class=\"Y2IQFc\" lang=\"en\">Studier visar att 80 % av traditionell s\u00e4lj- och produktutbildning gl\u00f6ms bort av\ndeltagarna inom 30 dagar.<\/span><\/p>\n<p><\/p>\n<h3>Minnessystem f\u00f6r inl\u00e4rning<\/h3>\n<p>Till att b\u00f6rja med s\u00e5 \u00e4r det viktigt att f\u00f6rst\u00e5 att hj\u00e4rnan har flera olika typer av minnen. H\u00e4r f\u00f6ljer en kort presentation av n\u00e5gra av de minnestyper som \u00e4r viktiga vid inl\u00e4rning.<\/p>\n<p>Det <strong>implicita minnessystemet<\/strong> innefattar kunskaper och beteenden som vi har lagrat i minnet genom repetition, och som kan utf\u00f6ras utan st\u00f6rre tankekraft. Som att k\u00f6ra bil, cykla eller utf\u00f6ra rutinuppgifter p\u00e5 datorn etc.<\/p>\n<p>Motsvarigheten, det <strong>explicita minnessystemet<\/strong>, kan delas upp i episodiskt minne och semantiskt minne. B\u00e5da \u00e4r viktiga vid inl\u00e4rning, d\u00e4rf\u00f6r presenterar vi dem lite mer ing\u00e5ende.<\/p>\n<p>Det <strong>episodiska minnet<\/strong> lagrar h\u00e4ndelser som individen varit med om, och som kan kopplas till en tid eller plats. Det episodiska minnet \u00e4r i regel privata h\u00e4ndelser som resa, en f\u00f6delsedag, eller ett restaurangbes\u00f6k. Episodiska minnen strukturerar n\u00e4r och var.<\/p>\n<p><strong>Semantiskt minne<\/strong> kan beskrivas som den lagring av den fakta vi l\u00e4r oss i skolan, som \u00e5rtal, kungar, huvudst\u00e4der, l\u00e4nder, begrepp och trafikregler.<\/p>\n<p>Summan av detta \u00e4r att ju oftare du repeterar och reflekterar kring ett minne, desto fler kopplingar skapar hj\u00e4rnan till det. Till slut blir det mer som ett implicit minne som du kan plocka fram utan st\u00f6rre mental anstr\u00e4ngning.<\/p>\n<h3><br><\/h3><h3>Testa ditt minnne<\/h3>\n<p>Minns du n\u00e5gra telefonnummer du ofta ringde som barn? Svara g\u00e4rna p\u00e5 fr\u00e5gan innan du l\u00e4ser vidare. N\u00e4sta fr\u00e5gest\u00e4llning \u00e4r om du vid n\u00e5got tillf\u00e4lle f\u00f6rs\u00f6kt att memorera en klasslista, eller en sida fr\u00e5n den klassiska gamla telefonkatalogen?<\/p>\n<p><strong>Om svaret \u00e4r ja, hur m\u00e5nga nummer kommer du ih\u00e5g idag? <\/strong>Och minns du vem som \u00e4gde numret?<\/p>\n<p>Fr\u00e5gorna \u00e4r kanske bara relevanta f\u00f6r dig som var med p\u00e5 tiden innan mobiltelefonen blev en del av v\u00e5r vardag. Och som idag \u00e4ven \u00e4r en sj\u00e4lvklar k\u00e4lla till information och kunskap.<\/p>\n<h3><br><\/h3><h3>Kill your darlings<\/h3>\n<p>Syftet med Microtraining inom produktutbildning \u00e4r att mottagaren p\u00e5 ett l\u00e4ttare och mer effektivt s\u00e4tt ska kunna ta till sig ny kunskap. Att mata ut en stor m\u00e4ngd information vid ett tillf\u00e4lle g\u00f6r det sv\u00e5rt f\u00f6r mottagaren att sortera ut vad som \u00e4r viktigast. Ett f\u00f6rsta steg \u00e4r du som avs\u00e4ndare sj\u00e4lv m\u00e5ste skala bort det som inte tillf\u00f6r kundresan n\u00e5got relevant.<\/p>\n<p>Den mest relevanta informationen paketeras sedan p\u00e5 ett inspirerande s\u00e4tt och portioneras ut till mottagaren d\u00e4r de \u00e4r vana att ta emot ny kunskap \u2013 i deras mobiltelefoner.<\/p>\n<h3><br><\/h3>\n<h3>Tre anledningar till att butikspersonal f\u00f6redrar Microtraining<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-734ab1b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"734ab1b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6471025\" data-id=\"6471025\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f30aee elementor-icon-list--layout-inline elementor-align-start elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"2f30aee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-circle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>L\u00e4ttillg\u00e4ngligt.<\/b> N\u00e4r inneh\u00e5llet \u00e4r l\u00e4tt och tillg\u00e4ngligt p\u00e5 den egna mobilen \u00e4r det l\u00e4ttare att genomf\u00f6ra stegen i egen takt.<p><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-circle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Motiverande.<\/b> N\u00e4r \u00f6verfl\u00f6dig information skalats bort och portioneras ut i sm\u00e5 doser blir utbildningen mindre kr\u00e4vande.<p><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-circle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Inspirerande.<\/b> N\u00e4r informationen eller kunskapen skickas ut \u00e4r den direkt anv\u00e4ndbar och applicerbar i det dagliga arbetet.vilket inspirerar till att l\u00e4ra sig mer.<p><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b993680 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b993680\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ab02578\" data-id=\"ab02578\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fc75340 elementor-widget elementor-widget-text-editor\" data-id=\"fc75340\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Vill du veta mer?<\/strong><\/p><p>L\u00e4s v\u00e5r <a href=\"http:\/\/remarkable.se\/wp-content\/uploads\/2023\/04\/Microtraining-2023.pdf\" target=\"_blank\" rel=\"noopener\">Microtraining guide in PDF format here (SWE).<\/a><\/p><p><a href=\"https:\/\/remarkable.se\/sv\/microlearning-a-cervera-success-story\/\" target=\"_blank\" rel=\"noopener\">I den h\u00e4r artikeln ber\u00e4ttar Malin L\u00f6f, HR-specialist p\u00e5 Cervera<\/a> mer om hur Microtraining bidrog till en mer kreativ och inspirerande butiksmilj\u00f6 f\u00f6r kunder och medarbetare.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Sheets of technical specs and long PowerPoint presentations are a thing of the past. The future is Microtraining, a teaching method that has proven to be more effective than traditional variants. Microtraining is a training concept where the information is packaged in smaller doses, and only the most relevant and valuable knowledge is provided to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1168,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<strong>Sheets of technical specs and long PowerPoint presentations are a thing of the past. The future is Microtraining, a teaching method that has proven to be more effective than traditional variants<\/strong>.\n\nMicrotraining is a training concept where the information is packaged in smaller doses, and only the most relevant and valuable knowledge is provided to the trainee. Studies show that 80% of traditional sales and product training is forgotten by the participants within 30 days, enhancing the need for Microtraining.\n<h3>Memory systems and learning<\/h3>\nFirst off, it\u2019s important to understand that the brain has several different types of memories. Let\u2019s look at some of the types involved in learning.\n\nThe <strong>implicit memory system<\/strong> includes knowledge and behaviors that we have memorized through repetition, and that can be performed without much thought. For instance, driving a car, riding a bicycle or performing routine tasks on the computer.\n\nIts counterpart, the <strong>explicit memory system<\/strong>, can be divided into episodic memory and semantic memory. Both are important for learning, so we will present them in a little more detail.\n\nThe <strong>episodic memory<\/strong> stores events that the individual has been part of, and that can be linked to a time or place. The episodes are usually private events such as a trip, a birthday, or a restaurant visit. Episodic memories revolve around \u201dwhen\u201d and \u201dwhere\u201d.\n\n<strong>Semantic memory<\/strong> helps us remember facts like those we learn in school, such as historical dates, kings, capital cities, countries, concepts and traffic rules.\n\nThe bottom line is that the more often you repeat and reflect on a memory, the more connections your brain forms. Eventually, it becomes more like an implicit memory that you can recall with less mental effort.\n<h3><\/h3>\n<h3>Put your memory to the test<\/h3>\nDo you remember any phone numbers you used to call as a child? Please answer the question before reading further. The next question is, have you ever tried to memorize a class list, or a page from an old phonebook?\n\n<strong>If yes, how many of those numbers do you remember today? <\/strong>And do you recall who they belonged to?\n\nThese questions are probably only relevant to those who were around before smartphones became part of our everyday life. And smartphones, in turn, are also an obvious source of information and knowledge today.\n<h3><\/h3>\n<h3>Kill your darlings<\/h3>\nThe purpose of using Microtraining for product training is to help the trainee absorb new knowledge easier and more efficiently. Bombarding staff with a large amount of information all at once makes it difficult to know what is most important. As such, you must begin by pruning the parts that do not add anything essential to the customer experience.\n\nAfter this, package the most relevant information in an inspiring way and provide it to staff where they are used to learning new things \u2013 in their mobile phones.\n<h3><\/h3>\n<h3>Three reasons why staff prefer Microtraining<\/h3>\n<ul>\n \t<li>\n\t\t\t\t\t\t\t\t\t\t<b>Accessible.<\/b> With content that is readily accessible on your own phone, it\u2019s easier to complete the training at your own pace.<\/li>\n \t<li>\n\t\t\t\t\t\t\t\t\t\t<b>Motivating.<\/b> Thanks to redundant information being stripped out and the small bursts of information, training sessions become less demanding.<\/li>\n \t<li>\n\t\t\t\t\t\t\t\t\t\t<b>Inspiring.<\/b> The information and knowledge is immediately useful and applicable in the staff\u2019s day-to-day work, which inspires to further learning.<\/li>\n<\/ul>\n<strong>Learn more!<\/strong>\n\nGet instant access to our comprehensive <a href=\"http:\/\/remarkable.se\/wp-content\/uploads\/2023\/04\/Microtraining-2023.pdf\" target=\"_blank\" rel=\"noopener\">Microtraining guide in PDF format here (SWE).<\/a>\n\n<a href=\"https:\/\/remarkable.se\/microlearning-a-cervera-success-story\/\" target=\"_blank\" rel=\"noopener\">In this article, Malin L\u00f6f, HR specialist at Cervera<\/a> talks about how Microtraining contributed to a more creative and inspiring store environment for both customers and employees.","_et_gb_content_width":"","footnotes":""},"categories":[11,22],"tags":[],"class_list":["post-1686","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail","category-store-staff"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Three reasons why retail staff prefer Microtraining &#8212; Remarkable<\/title>\n<meta name=\"description\" content=\"Microtraining is a teaching method that has proven to be more effective than traditional product training in retail. 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