{"id":1736,"date":"2022-12-14T09:08:25","date_gmt":"2022-12-14T09:08:25","guid":{"rendered":"https:\/\/remarkable.se\/?p=1736"},"modified":"2022-12-15T12:02:37","modified_gmt":"2022-12-15T12:02:37","slug":"retail-customers-evolved-shopping-habits-and-expectations-2023","status":"publish","type":"post","link":"https:\/\/remarkable.se\/sv\/retail-customers-evolved-shopping-habits-and-expectations-2023\/","title":{"rendered":"Konsumenttrender: Shoppingvanor och f\u00f6rv\u00e4ntningar inf\u00f6r 2023"},"content":{"rendered":"
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Vilka f\u00f6rv\u00e4ntningar har kunderna p\u00e5 fysiska butiker idag? De senaste \u00e5ren har det skett f\u00f6r\u00e4ndringar i allm\u00e4nhetens detaljhandelsvanor p\u00e5 grund av Covid-19-pandemin. H\u00e4r kommer en trendrapport inf\u00f6r 2023 \u00f6ver f\u00f6rv\u00e4ntningarna p\u00e5 fysisk detaljhandel.<\/strong><\/p>\n

Offline eller online \u00e4r inte den stora fr\u00e5gan l\u00e4ngre, utan snarare hur man kan optimera och anpassa de parallella upplevelserna med varandra, d\u00e5 de ses som delar av\nsamma resa mot ett k\u00f6p. Vi har tagit del av resultaten fr\u00e5n Mood Media\u2019s Charting In-Store Trends report, som unders\u00f6ker kunders attityder till fysiska f\u00f6rs\u00e4ljningsmilj\u00f6er. All statistik som n\u00e4mns nedan kommer fr\u00e5n deras studie som gjorde under 2022.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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D\u00e4rf\u00f6r v\u00e4ljer kunder i fysiska butiker<\/h3>\n

Hela 71 % av respondenterna svarar att de kommer forts\u00e4tta handla i fysiska butiker, och en del rapporterar att de har bes\u00f6kt fysiska butiker oftare \u00e4n innan pandemin. Vilka \u00e4r de faktorer som lockar dem att handla i butik ist\u00e4llet f\u00f6r online? I studien presenteras fyra anledningar till varf\u00f6r respondenterna v\u00e4ljer att handla i fysiska butiker.<\/p>\n

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  • 1. Direktk\u00f6p<\/li>\n
  • 2. Ny produktinspiration<\/li>\n
  • 3. Shopping med v\u00e4nner och familj<\/li>\n
  • 4. H\u00e4mta upp, byta och returnera \u00e5ngrade k\u00f6p som gjorts i butik eller online<\/li>\n
  • \u00a0<\/li>\n<\/ul>\n

    Vilken del av butiksupplevelsen v\u00e4rdes\u00e4tter konsumenterna mest?<\/h3>\n

    En av de viktigaste sakerna som respondenterna n\u00e4mner \u00e4r en bra butikslayout, samt digitala sk\u00e4rmar som engagerar, n\u00e4r det kommer till stora flaggskeppsbutiker. F\u00f6r mindre och lokala butiker var kunnig och trevlig personal en parameter som var \u00e4nnu viktigare. D\u00e4rf\u00f6r \u00e4r expert- och den r\u00e5dgivande rollen avg\u00f6rande, eftersom detta \u00e4r n\u00e5got som kunderna v\u00e4rderar h\u00f6gt.<\/p>\n

    Som vi alla vet \u00e4r atmosf\u00e4ren i en fysisk butik avg\u00f6rande f\u00f6r att uppmuntra kunder att spendera mer tid i butiken, genomf\u00f6ra k\u00f6p och att \u00e5terv\u00e4nda till butiken. Enligt Mood Medias trendrapport \u00e4r detta kundernas tre fr\u00e4msta faktorer f\u00f6r en trevlig atmosf\u00e4r i butiken.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    F\u00e5 kunderna att stanna l\u00e4ngre och g\u00f6ra fler ink\u00f6p<\/h3>\n

    Ut\u00f6ver att skapa en trevlig butiks-atmosf\u00e4r n\u00e4mns tv\u00e5 faktorer i rapporten som p\u00e5verkar hur l\u00e4nge en kund stannar i en butik. De tv\u00e5 faktorerna \u00e4r en butiksanpassad spellista samt en doft som \u00e4r specifik f\u00f6r butiken. Detta var s\u00e4rskilt relevant f\u00f6r kunder i Spanien, USA och Tyskland, men vi \u00e4r nog m\u00e5nga som handlat en kanelbulle extra p\u00e5 Pressbyr\u00e5n tack vare doften av nybakade kanelbullar.<\/p>\n

    Med en mer personlig och interaktiv shoppingupplevelse skulle en tredjedel av\nkunderna vara mer ben\u00e4gna att g\u00f6ra ett k\u00f6p.<\/b><\/blockquote>\n

    Det handlar om att f\u00e5 kunden engagerad och ge m\u00f6jligheten att prova olika tj\u00e4nster eller produkter, samt att skapa en mer personlig shoppingupplevelse. Detta skulle g\u00f6ra en tredjedel av respondenterna mer ben\u00e4gna att g\u00f6ra ett k\u00f6p. Kunder drar nytta av f\u00f6rdelarna med en fysisk butik, s\u00e4rskilt n\u00e4r det g\u00e4ller att r\u00f6ra och k\u00e4nna p\u00e5 produkter, som de dessutom kan k\u00f6pa direkt fr\u00e5n butiken.<\/p>\n

    En personlig upplevelse och engagerande digitalt inneh\u00e5ll har den st\u00f6rsta inverkan p\u00e5 konsumenternas k\u00f6pbeslut, enligt studien. Detta g\u00f6r kunderna intresserade av att g\u00f6ra ett k\u00f6p, \u00e5terv\u00e4nda till butiken eller att stanna l\u00e4ngre i butiken.<\/p>\n

    Nyckeln \u00e4r en blandning av r\u00e4tt interaktion och upplevelse. Kunder s\u00f6ker sig inte bara till fysiska butiker av sk\u00e4l som \u00e4r om\u00f6jliga att replikera online. \u00c4ven om de vill r\u00f6ra och k\u00e4nna p\u00e5 produkterna, m\u00e5ste erbjudanden online och offline vara balanserade f\u00f6r att m\u00f6ta kundernas behov. Detta kommer att ge dem den b\u00e4sta m\u00f6jliga upplevelsen, samt vad de beh\u00f6ver f\u00f6r att g\u00f6ra ett k\u00f6p och f\u00f6r att komma tillbaka igen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    K\u00e4lla: Charting In-Store Trends, Analyzing Evolving Customer Expectations Of Physical Stores 2022, Mood Media, 2022. <\/span>Media, 2022.<\/span><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

    What is the current state of in-store shopping? The past few years have seen major changes in the public\u2019s retail habits due to the Covid-19 pandemic. How are the customers of today and tomorrow doing their shopping \u2013 and what are their expectations going forward? Offline or online is not the big question anymore, but […]<\/p>\n","protected":false},"author":1,"featured_media":1789,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"\n\n

    What is the current state of in-store shopping? The past few years have seen major changes in the public\u2019s retail habits due to the Covid-19 pandemic. How are the customers of today and tomorrow doing their shopping \u2013 and what are their expectations going forward?<\/strong><\/p>\n

    Offline or online is not the big question anymore, but rather how to optimize and personalize the two experiences in tandem, since they are seen as parts of the same journey toward a purchase. We\u2019ve read the results of Mood Media\u2019s Charting In-Store Trends report, which surveyed shoppers\u2019 evolving attitudes towards physical sales environments. All statistics mentioned below come from the 2022 report.<\/p>\n

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    Why customers shop in physical stores<\/h3>\n

    So a full 71% of respondents continue to shop in physical stores, with some reporting even more frequent visits since the pandemic began. What are the factors that entices them to go with in-store shopping over online purchases? The study presents four main reasons why the respondents choose to shop at physical stores.<\/p>\n

      \n
    • 1. Instant purchases<\/li>\n
    • 2. New product inspiration<\/li>\n
    • 3. Shopping with friends and family<\/li>\n
    • 4. Collecting purchases and exchanging or returning unsuitable or unwanted products bought in-store or online<\/li>\n
    •  <\/li>\n<\/ul>\n

      What parts of the in-store experience do consumers value the most?<\/h3>\n

      One of the top things mentioned by the respondents is a good store layout, as well as engaging digital screens in large flagship stores. For smaller and local stores, knowledgeable and friendly staff were the only thing that were even more important. Thus, the expert and advisor role is crucial, since this is something that customers value highly.<\/p>\n

      As we all know, a physical store\u2019s atmosphere is vital for encouraging customers to spend more time at the store, make purchases, and happily return. According to Mood Media\u2019s trends report, these are customers\u2019 top three factors for a pleasant atmosphere in the store.<\/p>\n

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      How to make customers stay longer and make more purchases<\/h3>\n

      Other than creating a pleasant atmosphere in the store, two factors were mentioned in the report as the most likely to increase the time a customer spends in a store. Those two factors are a branded music playlist, and a store-specific scent. This may particularly apply to Spain, US and Germany.<\/p>\n

      With a more personalized & interactive shopping experience, one third of customers would be more likely to make a purchase.<\/b><\/p><\/blockquote>\n

      It\u2019s all about getting the customer engaged and providing an opportunity to try different services or products, as well as creating a more personalized shopping experience. With this, over a third of the respondents would be more likely to make a purchase. Customers enjoy the perks of a physical store, particularly in regards to touching and feeling the products \u2013 products they can buy directly from the store.<\/p>\n

      A personalized experience and engaging digital content have the largest impact on consumers\u2019 purchasing decisions, according to the study. This is most likely to make customers interested in making a purchase, returning to the store or staying longer. The key is a mix of the right interaction and experience.<\/p>\n

      So what is the key takeaway from this report? Customers do not only seek out physical stores for reasons that are impossible to replicate online. While they do want to touch and feel the products, online and offline offerings need to be balanced to meet customers\u2019 needs. This will give them the best possible experience, as well as what they need to make a purchase, and to come back again.<\/p>\n

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      Source: Charting In-Store Trends, Analyzing Evolving Customer Expectations Of Physical Stores 2022, Mood Media, 2022.<\/i><\/p>","_et_gb_content_width":"","footnotes":""},"categories":[7,11],"tags":[23,14],"class_list":["post-1736","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-retail","tag-customers","tag-retail"],"yoast_head":"\nRetail customers: Evolving shopping habits and expectations for 2023 — Remarkable<\/title>\n<meta name=\"description\" content=\"What do the shopping habits of today and tomorrow\u2019s customers look like - and what are their expectations going forward?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/remarkable.se\/sv\/retail-customers-evolved-shopping-habits-and-expectations-2023\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retail customers: Evolving shopping habits and expectations for 2023 — Remarkable\" \/>\n<meta property=\"og:description\" content=\"What do the shopping habits of today and tomorrow\u2019s customers look like - 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