{"id":1793,"date":"2022-12-19T13:12:02","date_gmt":"2022-12-19T13:12:02","guid":{"rendered":"https:\/\/remarkable.se\/?p=1793"},"modified":"2024-04-18T12:14:07","modified_gmt":"2024-04-18T12:14:07","slug":"esi-the-retail-experts","status":"publish","type":"post","link":"https:\/\/remarkable.se\/sv\/esi-the-retail-experts\/","title":{"rendered":"ESI skapar butiks-excellens \u00f6ver hela Europa"},"content":{"rendered":"
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European Sales Influence \u2013 ESI \u2013 \u00e4r allt-i-ett-l\u00f6sningen f\u00f6r varum\u00e4rken som vill \u00f6ka sin tillv\u00e4xt och f\u00f6rs\u00e4ljning. N\u00e4tverket finns i 35 europeiska l\u00e4nder och grundades ursprungligen f\u00f6r att samordna marknadsf\u00f6ring i detaljhandeln \u00f6ver hela kontinenten. Men hur g\u00f6r de f\u00f6r att hj\u00e4lpa varum\u00e4rken att n\u00e5 en bredare internationell publik? Vi har intervjuat Alessa Begemann, kundansvarig p\u00e5 ESI.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\"Alessa<\/figure>

\"I grund och botten \u00e4r ESI en allians av retail-byr\u00e5er i olika europeiska l\u00e4nder som samarbetar f\u00f6r att kunna erbjuda samlade butiks- och marknadsf\u00f6ringstj\u00e4nster f\u00f6r globala varum\u00e4rken. Vi hj\u00e4lper till med marknadsf\u00f6ring och att f\u00f6rverkliga olika varum\u00e4rkens m\u00e5l i relevanta regioner \u00f6ver hela Europa,\" s\u00e4ger Alessa.\n

\nESI:s specialkompetens utg\u00e5r fr\u00e5n retail-byr\u00e5er. De \u00e4r experter \u2013 inte bara p\u00e5 sina egna marknader, utan ocks\u00e5 p\u00e5 att skapa synergi \u00f6ver landsgr\u00e4nserna. Deras specialister agerar marknadsf\u00f6ringskonsulter \u00e5t varum\u00e4rken och tar fram s\u00e4ljl\u00f6sningar anpassade efter deras behov.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Idag \u00e4r ESI en stark akt\u00f6r inom europeisk detaljhandel, med flera globala varum\u00e4rken och f\u00f6retag inom sport, hemelektronik, DIY, FMCG och kosmetikas om kunder. Men hur b\u00f6rjade allt? \nESI grundades 2015, som ett svar p\u00e5 en \u00f6kad efterfr\u00e5gan fr\u00e5n kunder som ville etablera sig i flera l\u00e4nder p\u00e5 samma g\u00e5ng. Alessa n\u00e4mner \u00e4ven ett behov hos kunderna av att centralisera sin verksamhet: att samordna arbetet mellan olika europeiska l\u00e4nder. Dessutom fanns ett behov av skalbarhet hos ink\u00f6psdrivna globala varum\u00e4rken.<\/p>

Men ESI erbjuder ocks\u00e5 hj\u00e4lp \u00e5t kunder att implementera kvantifierbara m\u00e5l, som KPI:er och ROI-sp\u00e5rning. Detta var en del av den ursprungliga drivkraften bakom n\u00e4tverket. Sedan 2017 har ESI:s team till exempel varit verksamma i grekiska stormarknader p\u00e5 uppdrag av Frieslandcampina Hellas. D\u00e4r anv\u00e4nder ESI ett toppmodernt Sales Force Automation-system f\u00f6r att skapa avancerade skr\u00e4ddarsydda rapporter baserade p\u00e5 tydliga KPI:er, vilket omvandlas till praktiskt anv\u00e4ndbara insikter och ov\u00e4rderlig data om hur butiksf\u00f6rs\u00e4ljningen g\u00e5r.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u00a0<\/p>

Alessa ber\u00e4ttar om hur ESI har utvecklats naturligt fr\u00e5n sin str\u00f6mlinjeformade b\u00f6rjan, d\u00e5 det bara ingick tre\u2013fyra byr\u00e5er. I dag finns n\u00e4tverket i uppemot 35 l\u00e4nder \u00f6ver hela Europa. F\u00f6r egen del b\u00f6rjade hon p\u00e5 ESI f\u00f6r snart fyra \u00e5r sedan \u2013 och med \u00f6ver tio \u00e5rs erfarenhet \u00e4r hon ett exempel p\u00e5 ESI:s avancerade detaljhandelskompetens.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\"\"<\/figure>

Remarkable h\u00f6r till de varum\u00e4rken som valt att g\u00e5 med i n\u00e4tverket, och de representerar Norden. Eftersom de varit en del av ESI sedan 2016 \u00e4r Remarkable en av ESI:s mest l\u00e5ngvariga medlemmar.\n

\n\"Vi har faktiskt ESI i Norden att tacka f\u00f6r huvuddelen av v\u00e5ra kunder och uppdrag. Det europeiska samarbetet ger oss ocks\u00e5 insikter som har hj\u00e4lpt oss att f\u00f6rb\u00e4ttra och utveckla v\u00e5r verksamhet ytterligare,\" s\u00e4ger Mikael Klang, vd p\u00e5 Remarkable.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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En nyckelid\u00e9 bakom ESI:s metod \u00e4r att \u201ddu t\u00e4nker globalt, vi implementerar lokalt\u201d<\/em>. F\u00f6r kunder med etablerat varum\u00e4rke, kundkommunikation, f\u00f6rs\u00e4ljningsm\u00e5l och en central budget, kan ESI erbjuda lokal marknadserfarenhet, regionala n\u00e4tverk och kunskap om de regler som g\u00e4ller i olika l\u00e4nder.<\/p>

\"Under de senaste \u00e5ren har vi utvecklat centraliserade s\u00e4tt att arbeta, optimera processer och erbjuda pan-europeiskt st\u00f6d \u2013 digitala verktyg och liknande,\" s\u00e4ger Alessa.<\/p>

S\u00e5 det verkar som att det h\u00e4r bara \u00e4r b\u00f6rjan. ESI forts\u00e4tter v\u00e4va sitt imponerande n\u00e4t av europeisk butiksexpertis f\u00f6r att ta varum\u00e4rken till nya l\u00e4nder \u2013 och framtiden ser ljus ut f\u00f6r de som v\u00e4ljer att h\u00e4nga med.<\/p>

V\u00e4lkommen att kontakta oss f\u00f6r mer information.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tKontakta ESI <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

European Sales Influence \u2013 or ESI \u2013 is the one-stop-shop for retail solutions that drive business growth and success. The network operates across 35 European countries, and was originally founded to coordinate retail operations throughout the continent. But how can their services help brands reach a broader international audience in practice? We\u2019ve spoken to Alessa […]<\/p>\n","protected":false},"author":1,"featured_media":1805,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"

European Sales Influence \u2013 or ESI \u2013 is the one-stop-shop for retail solutions that drive business growth and success. The network operates across 35 European countries, and was originally founded to coordinate retail operations throughout the continent. But how can their services help brands reach a broader international audience in practice? We\u2019ve spoken to Alessa Begemann, customer representative at ESI.<\/strong><\/p>\t\t\n\t\t\t

\"Alessa<\/figure>

\u201dIn basic terms, ESI is an alliance of retail agencies that collaborate very closely on a pan-European level to provide global brands with centralized retail and field marketing services. We help realize brand goals in all relevant regions, and implement brand marketing strategies across Europe,\u201d Alessa says.\n

\nMade up of individual retail agencies that are experts not only in their own markets but also in achieving retail synergies across borders, ESI\u2019s specialists act as marketing consults for brands and provide sales solutions customized to their needs.<\/p>\t\t\n\t\t

Today, ESI is well-established as a significant player in European retail, serving clients that include global brands and companies from various sectors like sports, consumer electronics, DIY, FMCG and cosmetics.\u00a0But how did it originally come about? ESI was founded in 2015, in response to growing demand from clients that wanted to realize services in more than one country simultaneously. Alessa cites a need for pan-European centralization and scalability from procurement-driven global brands.<\/p>

Implementation of quantified goals like KPI and ROI tracking are also important parts of ESI\u2019s offer, and were part of the original impetus behind the network.\u00a0 ESI uses a state-of-the-art Sales Force Automation system to provide advanced tailor-made reports from clear KPI, helping produce highly actionable insights and invaluable retail data.<\/p>\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t

\u00a0<\/p>

Alessa describes how ESI developed naturally over time from its streamlined beginnings, encompassing just 3\u20134 agencies at first. Today, the network covers and operates in up to 35 countries across Europe. For her own part, she joined ESI almost 4 years ago \u2013 and with over 10 years of comprehensive experience, she is an example of ESI\u2019s robust range of finely-honed retail know-how.<\/p>\t\t\n\t\t\t

\"\"<\/figure>

Remarkable numbers among those who\u2019ve opted to join the network, representing the Nordic region. Having been part of ESI since 2016, Remarkable is one of ESI\u2019s most long-standing members.\n

\n\u201dIn fact, we have ESI in the Nordics to thank for the majority of our clients and commissions. The alliance also provides us with insights that have helped us improve and develop our business further,\u201d says Mikael Klang, CEO at Remarkable.<\/p>\t\t\n\t\t

A core tenet of ESI\u2019s approach is you think global, we implement local<\/em>. For clients with established brand and client communication, a target performance, and a centralised budget, ESI can offer local market experience, regional networks, and knowledge of country regulations.<\/p>

\u201dOver the last few years, we have developed centralized ways of working, optimizing processes and pan-European support \u2013 digital enablers and such,\u201d Alessa says.<\/p>

So it seems that ESI has only gotten started on its mission of weaving an enticing web of retail expertise across Europe and bringing brands abroad \u2013 and the future looks bright for those who opt to join them.<\/p>

Welcome to contact us \u00a0for more information.<\/p>\t\t\n\t\t\t\n\t\t\t\t\t\tContact us\n\t\t\t\t\t<\/a>","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[24,25,14],"class_list":["post-1793","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-brands","tag-go-to-market","tag-retail"],"yoast_head":"\nESI \u2013 bringing retail excellence to brands across Europe — Remarkable<\/title>\n<meta name=\"description\" content=\"European Sales Influence , ESI \u2013 is the one-stop-shop for retail solutions that drive business growth and success. 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