{"id":1956,"date":"2023-03-14T08:36:35","date_gmt":"2023-03-14T08:36:35","guid":{"rendered":"https:\/\/remarkable.se\/?p=1956"},"modified":"2023-04-04T11:12:09","modified_gmt":"2023-04-04T11:12:09","slug":"physical-stores-an-important-arena-for-brands","status":"publish","type":"post","link":"https:\/\/remarkable.se\/sv\/physical-stores-an-important-arena-for-brands\/","title":{"rendered":"Fysiska butiker \u2013 en viktig arena f\u00f6r varum\u00e4rken"},"content":{"rendered":"
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Trots tillv\u00e4xten av onlineshopping och e-handel \u00e4r det inte aktuellt att fysiska butiker f\u00f6rsvinner inom den n\u00e4rmsta framtiden. Tv\u00e4rtom s\u00e5 ser vi att butikerna utg\u00f6r en viktig del av detaljhandelslandskapet.<\/strong><\/p>\n

\u00c4ven om onlineshopping \u00e4r bekv\u00e4mt och erbjuder m\u00e5nga f\u00f6rdelar, spelar fysiska butiker en avg\u00f6rande roll i detaljhandelslandskapet. F\u00f6r att lyckas inom detaljhandeln \u00e4r det viktigt att k\u00e4nna till konsumenternas behov och v\u00e5ga satsa p\u00e5 de faktorer som f\u00e5r kunden att v\u00e4lja den fysiska butiken, snarare \u00e4n att f\u00f6rs\u00f6ka efterlikna onlinehandeln med brett sortiment och l\u00e5ga priser. H\u00e4r listar vi fyra grundl\u00e4ggande behov som utg\u00f6r skillnaden mellan fysiska butiker och e-handel.<\/p>\n

Kundupplevelse:<\/strong> Fysiska butiker erbjuder kunderna m\u00f6jlighet att r\u00f6ra, k\u00e4nna och prova produkter innan k\u00f6p. Denna sensoriska upplevelse kan inte replikeras online, och den \u00e4r ofta en avg\u00f6rande faktor i beslutsprocessen f\u00f6r m\u00e5nga konsumenter.<\/p>\n

Personlig service:<\/strong> I fysiska butiker kan kunderna interagera med kunniga s\u00e4ljare som kan identifiera behovet och ge personliga rekommendationer och r\u00e5d. Denna serviceniv\u00e5 har e-handlare inte lyckats uppn\u00e5 trots marknadens b\u00e4sta chat-bottar.<\/p>\n

Omedelbar tillfredsst\u00e4llelse:<\/strong> I fysiska butiker kan kunder f\u00e5 med sig sina ink\u00f6p direkt, utan att beh\u00f6va v\u00e4nta p\u00e5 frakt eller oroa sig f\u00f6r leveransproblem. Denna omedelbara tillfredsst\u00e4llelse \u00e4r s\u00e4rskilt viktig f\u00f6r vissa produktkategorier, s\u00e5som kl\u00e4der och elektronik, d\u00e4r kunder kan beh\u00f6va eller vilja anv\u00e4nda produkten samma dag.<\/p>\n

Social upplevelse:<\/strong> Fysiska butiker erbjuder kunder m\u00f6jligheten att umg\u00e5s och interagera med andra kunder, vilket skapar en k\u00e4nsla av gemenskap och tillh\u00f6righet. Det \u00e4r \u00e4ven ett s\u00e4tt att umg\u00e5s p\u00e5 oavsett \u00e5ldersgrupp.<\/p>\n
\n

Detaljhandel och e-handel i samspel<\/strong><\/h3>\n

F\u00f6r att lyckas tror vi p\u00e5 en flerkanalsstrategi, vilket inneb\u00e4r att \u00e5terf\u00f6rs\u00e4ljare beh\u00f6ver integrera den fysiska butiken med sin onlinen\u00e4rvaro och vice versa. Genom att g\u00f6ra det kan kunderna f\u00e5 en s\u00f6ml\u00f6s shoppingupplevelse \u00f6ver flera kanaler, vilket blir bekv\u00e4mare och mer personligt \u00e4n att bara handla online. Och p\u00e5 s\u00e5 s\u00e4tt st\u00e4rker du ditt varum\u00e4rke.<\/p>\n

Vill du veta mer om hur du skapar en enhetlig upplevelse f\u00f6r dina kunder? Kontakta oss<\/a> g\u00e4rna f\u00f6r ett f\u00f6ruts\u00e4ttningsl\u00f6st m\u00f6te!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Despite the rise of online shopping and e-commerce, physical stores are not expected to disappear for the foreseeable future. On the contrary, stores are proving themselves an important part of the retail landscape. While online shopping is convenient and offers many benefits, brick-and-mortar stores still play a vital role in the retail landscape. To succeed […]<\/p>\n","protected":false},"author":1,"featured_media":1970,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[12,18,11],"tags":[24,14,21],"class_list":["post-1956","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-butikspersonal","category-omni","category-retail","tag-brands","tag-retail","tag-store-manager"],"yoast_head":"\nPhysical stores \u2013 an important arena for brands — Remarkable<\/title>\n<meta name=\"description\" content=\"While online shopping is convenient and offers many benefits, physical stores still play a vital role in the retail landscape.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/remarkable.se\/sv\/physical-stores-an-important-arena-for-brands\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Physical stores \u2013 an important arena for brands\" \/>\n<meta property=\"og:description\" content=\"While online shopping is convenient and offers many benefits, physical stores still play a vital role in the retail landscape.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/remarkable.se\/sv\/physical-stores-an-important-arena-for-brands\/\" \/>\n<meta property=\"og:site_name\" content=\"Remarkable\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-14T08:36:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-04T11:12:09+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/remarkable.se\/wp-content\/uploads\/2023\/03\/retail-shopping-window-some.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Skriven av\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Ber\u00e4knad l\u00e4stid\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/remarkable.se\\\/physical-stores-an-important-arena-for-brands\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/remarkable.se\\\/physical-stores-an-important-arena-for-brands\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/remarkable.se\\\/#\\\/schema\\\/person\\\/4463409f68edf517e13dbcde0fc2e1ca\"},\"headline\":\"Physical stores \u2013 an important arena for brands\",\"datePublished\":\"2023-03-14T08:36:35+00:00\",\"dateModified\":\"2023-04-04T11:12:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/remarkable.se\\\/physical-stores-an-important-arena-for-brands\\\/\"},\"wordCount\":359,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/remarkable.se\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/remarkable.se\\\/physical-stores-an-important-arena-for-brands\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/remarkable.se\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/retail-shopping-window.jpg\",\"keywords\":[\"Brands\",\"Retail\",\"Store manager\"],\"articleSection\":[\"Butikspersonal\",\"OMNI\",\"Retail\"],\"inLanguage\":\"sv-SE\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/remarkable.se\\\/physical-stores-an-important-arena-for-brands\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/remarkable.se\\\/physical-stores-an-important-arena-for-brands\\\/\",\"url\":\"https:\\\/\\\/remarkable.se\\\/physical-stores-an-important-arena-for-brands\\\/\",\"name\":\"Physical stores \u2013 an important arena for brands — Remarkable\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/remarkable.se\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/remarkable.se\\\/physical-stores-an-important-arena-for-brands\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/remarkable.se\\\/physical-stores-an-important-arena-for-brands\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/remarkable.se\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/retail-shopping-window.jpg\",\"datePublished\":\"2023-03-14T08:36:35+00:00\",\"dateModified\":\"2023-04-04T11:12:09+00:00\",\"description\":\"While online shopping is convenient and offers many benefits, physical stores still play a vital role in the retail landscape.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/remarkable.se\\\/physical-stores-an-important-arena-for-brands\\\/#breadcrumb\"},\"inLanguage\":\"sv-SE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/remarkable.se\\\/physical-stores-an-important-arena-for-brands\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\\\/\\\/remarkable.se\\\/physical-stores-an-important-arena-for-brands\\\/#primaryimage\",\"url\":\"https:\\\/\\\/remarkable.se\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/retail-shopping-window.jpg\",\"contentUrl\":\"https:\\\/\\\/remarkable.se\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/retail-shopping-window.jpg\",\"width\":1920,\"height\":423},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/remarkable.se\\\/physical-stores-an-important-arena-for-brands\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Hem\",\"item\":\"https:\\\/\\\/remarkable.se\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Physical stores \u2013 an important arena for brands\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/remarkable.se\\\/#website\",\"url\":\"https:\\\/\\\/remarkable.se\\\/\",\"name\":\"Remarkable\",\"description\":\"Vi hj\u00e4lper er\",\"publisher\":{\"@id\":\"https:\\\/\\\/remarkable.se\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/remarkable.se\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"sv-SE\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/remarkable.se\\\/#organization\",\"name\":\"Remarkable\",\"url\":\"https:\\\/\\\/remarkable.se\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\\\/\\\/remarkable.se\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"http:\\\/\\\/remarkable.se\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/logo_remark-1.png\",\"contentUrl\":\"http:\\\/\\\/remarkable.se\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/logo_remark-1.png\",\"width\":355,\"height\":459,\"caption\":\"Remarkable\"},\"image\":{\"@id\":\"https:\\\/\\\/remarkable.se\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/remarkable.se\\\/#\\\/schema\\\/person\\\/4463409f68edf517e13dbcde0fc2e1ca\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/748ab62707cd1efee04cac345a5f75800f976f548b5fbad6407e9cd488f2db72?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/748ab62707cd1efee04cac345a5f75800f976f548b5fbad6407e9cd488f2db72?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/748ab62707cd1efee04cac345a5f75800f976f548b5fbad6407e9cd488f2db72?s=96&d=mm&r=g\",\"caption\":\"admin\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Physical stores \u2013 an important arena for brands — Remarkable","description":"While online shopping is convenient and offers many benefits, physical stores still play a vital role in the retail landscape.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/remarkable.se\/sv\/physical-stores-an-important-arena-for-brands\/","og_locale":"sv_SE","og_type":"article","og_title":"Physical stores \u2013 an important arena for brands","og_description":"While online shopping is convenient and offers many benefits, physical stores still play a vital role in the retail landscape.","og_url":"https:\/\/remarkable.se\/sv\/physical-stores-an-important-arena-for-brands\/","og_site_name":"Remarkable","article_published_time":"2023-03-14T08:36:35+00:00","article_modified_time":"2023-04-04T11:12:09+00:00","og_image":[{"width":1200,"height":628,"url":"http:\/\/remarkable.se\/wp-content\/uploads\/2023\/03\/retail-shopping-window-some.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Skriven av":"admin","Ber\u00e4knad l\u00e4stid":"2 minuter"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/remarkable.se\/physical-stores-an-important-arena-for-brands\/#article","isPartOf":{"@id":"https:\/\/remarkable.se\/physical-stores-an-important-arena-for-brands\/"},"author":{"name":"admin","@id":"https:\/\/remarkable.se\/#\/schema\/person\/4463409f68edf517e13dbcde0fc2e1ca"},"headline":"Physical stores \u2013 an important arena for brands","datePublished":"2023-03-14T08:36:35+00:00","dateModified":"2023-04-04T11:12:09+00:00","mainEntityOfPage":{"@id":"https:\/\/remarkable.se\/physical-stores-an-important-arena-for-brands\/"},"wordCount":359,"commentCount":0,"publisher":{"@id":"https:\/\/remarkable.se\/#organization"},"image":{"@id":"https:\/\/remarkable.se\/physical-stores-an-important-arena-for-brands\/#primaryimage"},"thumbnailUrl":"https:\/\/remarkable.se\/wp-content\/uploads\/2023\/03\/retail-shopping-window.jpg","keywords":["Brands","Retail","Store manager"],"articleSection":["Butikspersonal","OMNI","Retail"],"inLanguage":"sv-SE","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/remarkable.se\/physical-stores-an-important-arena-for-brands\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/remarkable.se\/physical-stores-an-important-arena-for-brands\/","url":"https:\/\/remarkable.se\/physical-stores-an-important-arena-for-brands\/","name":"Physical stores \u2013 an important arena for brands — Remarkable","isPartOf":{"@id":"https:\/\/remarkable.se\/#website"},"primaryImageOfPage":{"@id":"https:\/\/remarkable.se\/physical-stores-an-important-arena-for-brands\/#primaryimage"},"image":{"@id":"https:\/\/remarkable.se\/physical-stores-an-important-arena-for-brands\/#primaryimage"},"thumbnailUrl":"https:\/\/remarkable.se\/wp-content\/uploads\/2023\/03\/retail-shopping-window.jpg","datePublished":"2023-03-14T08:36:35+00:00","dateModified":"2023-04-04T11:12:09+00:00","description":"While online shopping is convenient and offers many benefits, physical stores still play a vital role in the retail landscape.","breadcrumb":{"@id":"https:\/\/remarkable.se\/physical-stores-an-important-arena-for-brands\/#breadcrumb"},"inLanguage":"sv-SE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/remarkable.se\/physical-stores-an-important-arena-for-brands\/"]}]},{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/remarkable.se\/physical-stores-an-important-arena-for-brands\/#primaryimage","url":"https:\/\/remarkable.se\/wp-content\/uploads\/2023\/03\/retail-shopping-window.jpg","contentUrl":"https:\/\/remarkable.se\/wp-content\/uploads\/2023\/03\/retail-shopping-window.jpg","width":1920,"height":423},{"@type":"BreadcrumbList","@id":"https:\/\/remarkable.se\/physical-stores-an-important-arena-for-brands\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Hem","item":"https:\/\/remarkable.se\/"},{"@type":"ListItem","position":2,"name":"Physical stores \u2013 an important arena for brands"}]},{"@type":"WebSite","@id":"https:\/\/remarkable.se\/#website","url":"https:\/\/remarkable.se\/","name":"Remarkable","description":"Vi hj\u00e4lper er","publisher":{"@id":"https:\/\/remarkable.se\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/remarkable.se\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"sv-SE"},{"@type":"Organization","@id":"https:\/\/remarkable.se\/#organization","name":"Remarkable","url":"https:\/\/remarkable.se\/","logo":{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/remarkable.se\/#\/schema\/logo\/image\/","url":"http:\/\/remarkable.se\/wp-content\/uploads\/2019\/12\/logo_remark-1.png","contentUrl":"http:\/\/remarkable.se\/wp-content\/uploads\/2019\/12\/logo_remark-1.png","width":355,"height":459,"caption":"Remarkable"},"image":{"@id":"https:\/\/remarkable.se\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/remarkable.se\/#\/schema\/person\/4463409f68edf517e13dbcde0fc2e1ca","name":"admin","image":{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/secure.gravatar.com\/avatar\/748ab62707cd1efee04cac345a5f75800f976f548b5fbad6407e9cd488f2db72?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/748ab62707cd1efee04cac345a5f75800f976f548b5fbad6407e9cd488f2db72?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/748ab62707cd1efee04cac345a5f75800f976f548b5fbad6407e9cd488f2db72?s=96&d=mm&r=g","caption":"admin"}}]}},"_links":{"self":[{"href":"https:\/\/remarkable.se\/sv\/wp-json\/wp\/v2\/posts\/1956","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/remarkable.se\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/remarkable.se\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/remarkable.se\/sv\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/remarkable.se\/sv\/wp-json\/wp\/v2\/comments?post=1956"}],"version-history":[{"count":5,"href":"https:\/\/remarkable.se\/sv\/wp-json\/wp\/v2\/posts\/1956\/revisions"}],"predecessor-version":[{"id":2014,"href":"https:\/\/remarkable.se\/sv\/wp-json\/wp\/v2\/posts\/1956\/revisions\/2014"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/remarkable.se\/sv\/wp-json\/wp\/v2\/media\/1970"}],"wp:attachment":[{"href":"https:\/\/remarkable.se\/sv\/wp-json\/wp\/v2\/media?parent=1956"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/remarkable.se\/sv\/wp-json\/wp\/v2\/categories?post=1956"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/remarkable.se\/sv\/wp-json\/wp\/v2\/tags?post=1956"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}