It all began with their stores – Apple

A brand is more than just a name and a logo, it also encompasses consumer perception and sentiment towards the product and its features. Tech giant Apple has long been one of the best examples of a successful and well-considered brand strategy – and it all began with their stores.

Apple’s first store was designed to attract people, even if they were just passing by. Jobs’s designer Tim Kobe, founder of strategic design firm Eight Inc., said the biggest lesson he learned from working with Steve Jobs was to “create value for customers in addition to selling products.”

Do you curate your store experience?

The importance of a strong brand experience has not diminished, quite the contrary. For the past seven years, we have helped Apple establish its concept in retail chains and department stores. Here, we have gathered some insights from our partnership with the world’s most successful tech company.


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